This is one of the many products that I picked up during my trip to Japan and South Korea last month. It seems that in Asia, there's a mask for everything, so a mask for lips isn't that big of a shock. I did however have to look twice when the back of the product indicated this mask can also be used for body parts that rarely see the day light...
Although Pure Smile is a Japanese brand, the products are made in Korea, probably to tag along on the success of Korean (made) cosmetics; “as long as it comes from Korea, it’s good and effective” is a popular believe in Asian cosmetics.
The pack shows a pair of picture perfect full and glossy lips, consistent with the duckface obsession that –in my opinion- unfortunately still hasn’t faded away. I look absolutely ridiculous when I duckface on pictures, but for that matter, who doesn’t?! Anyway, a pair of full and glossy lips is never away, whether the purpose is another self-glorifying selfie or, well, just because.
Front and back of the Choosy Milk lip mask
The description on the pack is almost entirely in Japanese (I bought mine in Japan but have come across the product in Korea and Malaysia as well), the only words in English being “Vitamin E” (an antioxidant that protects and repairs your skin), “Collagen” (making your skin look fuller and smoother) and “Hyaluronic Acid” (helps to retain and enhance the moisturize content of your skin).
An illustration of a pretty girl wearing the lip mask says “feel fit”. Could this mean that it makes my lips feel fit after use? Or should I experience a proper fit between my lips and the mask when wearing it? Not sure. According to another illustration, you can also use the mask for your chest, that is, to moisturize your nipples in case you find that necessary. I literally stick to my lips for now.
Due to the lack of a proper English product description, I decide to google and see if I can find a description on how to use the mask. According to other bloggers, I need to wear the mask on my lips for 30 minutes. Sounds crazy long given the fact that you cannot talk, eat, cough etc. when the mask is on your lips. Who has this kind of time nowadays?! For me, it’s not a big issue because I have my office at home and can wear any funny mask while working with the curtains closed. But when you work in an office during the day and have a family that requires spoken instructions for every futile little thing when you come home (“Honey, where’s that thing I left on the thing?” (?!) or “Mom, can I have ice cream for dinner”?) I guess this mask is not your thing...
...and neither when you are working at home, it appears. The lip-shaped mask feels like a sillicone sheet infused with a serum type of product. It doesn't really wrap around well, so I think it's safe to conclude the "feel fit" on the pack doesn't refer to the feeling when wearing the mask. It keeps falling of, so you can only use it the full 30 minutes when laying down dead still.
Awww look at that happy and excited face on the right!
The Result
Visibly, my lips look shiny but that's due to the serum I presume. They do tingle a bit (this went away after 20 minutes) and actually feel a bit more plumb and full (which lasted for about 40 minutes). Looking at the before and after pictures, before the mask my lips seem to have more lines i.e. after the mask my lips do look smoother.
Before the lip mask (left) & After the lip mask (right)
Don't let the fact that I kept my mouth slightly open on the right picture fool you to believe my lips look that much fuller. They do look smoother, but just a bit.
Success? Meh. I'm definitely not displeased with the results (especially for around only 1,30 SGD), but the 30 minutes towards it were anything but convenient. So only use if you are really dedicated to your lips and/or have a lot of spare time and/or don't mind spending so much time to get a somewhat more plumb and smooth effect.
Pure Smile - Choosy Lip Mask “Milk”
Price: around 100 Japanese Yen (1,30 SGD) in Japan / 2.000 Korean Won (2 SGD) in Korea
Available at Watsons Japan, Korea & Malaysia
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